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עיצוב אתרWhy Are Mobile Checkout Conversions Lagging? Link

Based on the data, prioritizing the mobile experience of our web site design strategies is a smart move for you involved. With individuals spending roughly 51% of time with digital media through mobile devices (as opposed just to 42% on desktop), search engines and עיצוב אתר websites really really do need to align with user trends.

Now, that can be a statistic paints having a positive picture in support of designing websites with a mobile-first approach, other statistics are skating that might cause you to wary of it. Here’s why I say that: Monetate’s e-commerce quarterly report issued for Q1 2017 had some interesting data to show.

In this primary table, they break along the amount of targeted traffic to e-commerce websites using different devices between Q1 2016 and Q1 2017. Basically, smartphone Access to the internet has indeed surpassed desktop:

Website Visits by Device Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017

Traditional 49.30% 47.50% 44.28% 42.83% 42.83%

Smartphone 36.46% 39.00% 43.07% 44.89% 44.89%

Other 0.62% 0.39% 0.46% 0.36% 0.36%

Tablet 13.62% 13.11% 12.19% 11.91% 11.91%

Monetate’s findings what is the best devices are employed access while in the Internet. (Source)

With this next data set, we can notice that the regular conversion rate for e-commerce websites isn’t great. The truth is, the phone number has gone down significantly since the very first quarter of 2016.

Conversion Rates Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017

Global 3.10% 2.81% 2.52% 2.94% 2.48%

Monetate’s findings on overall e-commerce global sales (for all devices). (Source)

Far more shocking could be the split between device conversion rates:

Conversion Rates by Device Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017

Traditional 4.23% 3.88% 3.66% 4.25% 3.63%

Tablet 1.42% 1.31% 1.17% 1.49% 1.25%

Other 0.69% 0.35% 0.50% 0.35% 0.27%

Smartphone 3.59% 3.44% 3.21% 3.79% 3.14%

Monetate’s findings on the average sales, עיצוב אתר divided by device. (Source)

Smartphones consistently receive fewer conversions than desktop, despite being the predominant device in which users access the web.

What is the problem here? Why are we able to dig up individuals mobile websites, but we lose them at checkout?

In the report from 2017 named “Mobile’s Hierarchy of Needs,” comScore breaks on the top 5 reasons why mobile checkout conversions are really low:

The reason why m-commerce doesn’t convert

The most common explanations why m-commerce shoppers don’t convert. (Image: comScore) (View large version)

Here’s the breakdown why mobile users don’t convert:

20.2% — security concerns

19.6% — unclear product details

19.6% — inability to open multiple browser tabs to match

19.3% — difficulty navigating

18.6% — difficulty inputting information.

Those are plausible reasons to move from the smartphone to the desktop to complete a purchase (if they have not been completely turned off by the event with that point, that is).

To sum it up, עיצוב אתרים we know that buyers want to gain access to the online world through their mobile devices. We also realize that barriers to conversion are keeping them from staying put. So, how can we take care of this?

10 Ways to Increase Mobile Checkout Conversions In 2018 Link

For a lot of the websites you’ve designed, you’re not very likely to see a lot of a modification of search ranking when Google’s mobile-first indexing becomes official.

Your mobile-friendly designs might be “good enough” to maintain your websites at the top of search (to start, anyway), but what are the results if visitors don’t hang around to convert? Will Google start penalizing you because your blog can’t seal the deal with a lot of visitors? In all seriousness, that scenario will undoubtedly occur in extreme cases, the spot that the mobile checkout is so poorly constructed that bounce rates skyrocket and people stop wanting to see the site at all.

Say the drop-off in traffic at checkout doesn’t incur penalties from Google. That’s great… for SEO purposes. But how about for business? Your ultimate goal is to purchase visitors to transform without distraction and without friction. Yet, that appears to be what mobile visitors get.

Going forward, עיצוב אתרים your ultimate goal is required to be two-fold:

to develop websites with Google’s mobile-first mission and guidelines at heart,

to keep mobile users on the webpage until they finish a purchase.

Essentially, meaning decreasing the amount of work users want to do and improving the visibility of one’s security measures. Here’s you skill to better design mobile checkouts for conversions.


3 May 2019

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